NEWSROOM

Our 3D Asset Ad Format: bringing brands directly into gameplay

BEM 15/04/2026 BEM 15/04/2026

Our 3D Asset Ad Format: bringing brands directly into gameplay

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1.1M players saw the Peugeot Polygon City thumbnail

BEM 09/04/2026 BEM 09/04/2026

1.1M players saw the Peugeot Polygon City thumbnail

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Our Radio Box Ad Format: immersive audio built into gameplay

BEM 08/04/2026 BEM 08/04/2026

Our Radio Box Ad Format: immersive audio built into gameplay

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Panini on Roblox: 1.5M players reached with BEM

BEM 02/04/2026 BEM 02/04/2026

Panini on Roblox: 1.5M players reached with BEM

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Neal Robert joins Alliance Digitale to contribute to the Gaming working group

BEM 01/04/2026 BEM 01/04/2026

Neal Robert joins Alliance Digitale to contribute to the Gaming working group

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BEM raises €700,000 to accelerate immersive advertising in UGC gaming

BEM 31/03/2026 BEM 31/03/2026

BEM raises €700,000 to accelerate immersive advertising in UGC gaming

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Orange’s Safe Zone campaign returns on Roblox

BEM 16/03/2026 BEM 16/03/2026

Orange’s Safe Zone campaign returns on Roblox

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Bigflo & Oli land in Fortnite with BEM

BEM 13/03/2026 BEM 13/03/2026

Bigflo & Oli land in Fortnite with BEM

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67% of players are open to in-game advertising

BEM 12/03/2026 BEM 12/03/2026

67% of players are open to in-game advertising

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5 Major Updates from the industry

BEM 30/01/2026 BEM 30/01/2026

5 Major Updates from the industry

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BEM Ad Network coming soon to the Benelux

BEM 29/01/2026 BEM 29/01/2026

BEM Ad Network coming soon to the Benelux

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Why choose Fortnite and Roblox in your media plans?

BEM 28/01/2026 BEM 28/01/2026

Why choose Fortnite and Roblox in your media plans?

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BEM kicks off 2026 at the next level

BEM 05/01/2026 BEM 05/01/2026

BEM kicks off 2026 at the next level

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UGC in-game advertising hits a major milestone in 2025

BEM 18/12/2025 BEM 18/12/2025

UGC in-game advertising hits a major milestone in 2025

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BEM launches BEM Ad Network v2.3

BEM 11/12/2025 BEM 11/12/2025

BEM launches BEM Ad Network v2.3

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5 major updates from the industry

BEM 10/12/2025 BEM 10/12/2025

5 major updates from the industry

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BEM joins Paris Creator Week at Station F

BEM 08/12/2025 BEM 08/12/2025

BEM joins Paris Creator Week at Station F

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BEM at the Palais Brongniart for We Are French Touch

BEM 26/11/2025 BEM 26/11/2025

BEM at the Palais Brongniart for We Are French Touch

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Why in-game advertising is the new advertising playground for brands

BEM 25/11/2025 BEM 25/11/2025

Why in-game advertising is the new advertising playground for brands

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5 major updates from the industry

BEM 05/11/2025 BEM 05/11/2025

5 major updates from the industry

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