Creator Spotlight: Hiago

Written By Oscar Bates

Fortnite Creator | UEFN Developer

From building Creative maps as a hobby to delivering official brand campaigns inside Fortnite, Hiago has grown into one of the creators demonstrating what's possible when talented developers and brands collaborate.

Recently, Hiago partnered with BEM to bring The Backrooms movie promotion into Fortnite through an immersive in-game activation. The campaign reached players naturally inside gameplay while showcasing how official IPs can live authentically within creator-built experiences.

About Hiago

Hiago has been part of the Fortnite community since the game's early days in 2017. His passion for improving his own gameplay led him into Fortnite Creative, where experimenting with maps gradually became something much bigger.

What started as a hobby eventually became a career, with Unreal Editor for Fortnite (UEFN) opening new creative possibilities and professional opportunities.

Q&A with Hiago

What originally pulled you into Fortnite and UEFN development?

"I've loved playing Fortnite since the beginning in 2017 and 2018. When Creative mode was introduced, I became interested in making maps to improve my own gameplay. It started as a hobby, but eventually led to professional opportunities. With the arrival of UEFN and its new tools, even more possibilities opened up."

You recently launched an official campaign for The Backrooms. What was it like seeing an official movie promotion live inside your own map?

"For me and my team, it was incredible. Having the opportunity to work on such a major partnership is something we never imagined, and we're very proud of the results we achieved together."

Why did working with BEM make sense for you?

"Every opportunity to grow is welcome. Working with BEM was straightforward because everything was clearly explained, the tools were easy to use, and the entire process was simple from start to finish."

What advice would you give to creators hoping to turn map making into a career?

"Treat creating as a hobby first, and always focus on making something players genuinely enjoy. If players love your work, the results will come naturally, and that's what can turn your hobby into a business."


Campaign Highlights

  • Official The Backrooms movie promotion

  • Platform: Fortnite (UEFN)

  • Creator: Hiago

  • Campaign managed by BEM

  • Seamless in-game brand integration

  • Delivered strong campaign performance and player engagement

Looking Ahead

Hiago's journey shows how creator-built experiences are becoming an increasingly valuable space for entertainment brands. By combining engaging gameplay with authentic brand integrations, creators like Hiago are helping shape the future of advertising inside games.

BEM is proud to have partnered with Hiago and looks forward to collaborating on future campaigns.

Oscar Bates
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