Privacy Policy for
BEM Ad Network
AI Connector
v10.2026
Last updated: 29/10/2026
INTRODUCTION
BEM Ad Network is committed to protecting the privacy and personal data of individuals and organizations using its services.
This Privacy Policy explains how BEM Ad Network collects, uses, processes, stores and protects personal data in connection with the BEM Ad Network AI Connector (the “AI Connector”), including when accessed through compatible artificial intelligence assistants such as ChatGPT, Claude, Gemini, Copilot, Grok and other supported interfaces.
The AI Connector enables professional users to access gaming market intelligence, analyze advertising opportunities, explore available gaming environments and generate advertising recommendations and media plans.
This Privacy Policy applies to personal data processed by BEM Ad Network in connection with the AI Connector.
It should be read together with our Terms and Conditions, available at:
https://www.bem-ad.network/tc-ai-connector
1. DATA CONTROLLER
The AI Connector is operated by:
BEM.BUILDERS SAS
Trading as BEM Ad Network
79 rue Marcadet
75018 Paris, France
Website: https://www.bem-ad.network
For the processing activities for which BEM Ad Network determines the purposes and means of processing, BEM.BUILDERS SAS acts as the data controller within the meaning of the General Data Protection Regulation (GDPR).
Where BEM Ad Network processes personal data solely on behalf of a Customer, it may act as a data processor under a separate data processing agreement or other applicable contractual arrangements.
2. PERSONAL DATA WE COLLECT
Depending on how the AI Connector is accessed and used, BEM Ad Network may process the following categories of personal data.
2.1 Account and Identification Information
Professional name and surname.
Business email address.
Company or organization name.
Professional role or job title.
Account identifiers and subscription information.
Authentication and authorization information.
2.2 Usage and Technical Information
AI Connector requests and interactions.
API and MCP connection information.
Usage frequency and service consumption.
Technical logs and error reports.
IP addresses and device or connection information, where collected.
Authentication events and security-related information.
2.3 Customer Content
When using the AI Connector, Customers may submit information including:
Advertising briefs and campaign objectives.
Brand and advertiser information.
Target audiences and geographic markets.
Advertising budgets and campaign parameters.
Requests for gaming market analysis.
Media planning instructions.
Other information voluntarily submitted through compatible AI Assistants.
Customer Content may contain personal data where such information is included by the Customer.
Customers should avoid submitting unnecessary personal data, sensitive personal information or special-category personal data.
2.4 Billing and Subscription Information
Where applicable, BEM Ad Network may process:
Billing contact information.
Company billing details.
Subscription status and payment history.
Transaction identifiers and payment confirmations.
Payments are processed through third-party payment service providers, including Stripe.
BEM Ad Network does not require Customers to provide complete payment card details directly through the AI Connector.
3. PURPOSES OF PROCESSING
BEM Ad Network processes personal data for the following purposes:
3.1 Providing the AI Connector
To authenticate users, manage access rights, process authorized requests and provide the functionalities associated with the applicable Subscription Plan.
3.2 Delivering Analytics and Recommendations
To process Customer requests and provide relevant gaming market intelligence, advertising inventory information, recommendations, campaign planning assistance and Media Plans.
3.3 Managing Customer Relationships
To administer subscriptions, process payments, provide customer support, manage contractual relationships and communicate service-related information.
3.4 Maintaining Security and Service Reliability
To monitor technical performance, prevent unauthorized access, detect fraudulent or abusive activity, investigate incidents and maintain the security and integrity of the AI Connector.
3.5 Improving Our Services
To analyze service performance, identify technical issues and improve the AI Connector.
BEM Ad Network may use aggregated or anonymized information derived from service usage for product improvement, provided such information does not identify Customers or individuals or disclose confidential Customer information.
3.6 Complying With Legal Obligations
To comply with applicable legal, regulatory, accounting, tax and security obligations.
4. LEGAL BASES FOR PROCESSING
Where the GDPR applies, BEM Ad Network processes personal data on one or more of the following legal bases:
Performance of a Contract — Article 6(1)(b)
Where processing is necessary to perform a contract with an individual or take steps requested by that individual before entering into a contract.
Legitimate Interests — Article 6(1)(f)
Where processing is necessary for legitimate business interests, including providing and improving services, securing infrastructure, preventing fraud and managing professional customer relationships, provided these interests are not overridden by the rights and freedoms of individuals.
Legal Obligations — Article 6(1)(c)
Where processing is necessary to comply with applicable legal or regulatory obligations.
Consent — Article 6(1)(a)
Where consent is required under applicable law for a specific processing activity.
Where BEM Ad Network processes personal data on behalf of a Customer as a data processor, the Customer is responsible for identifying the appropriate legal basis for the underlying processing.
5. INTERACTION WITH THIRD-PARTY AI ASSISTANTS
The AI Connector may be accessed through third-party artificial intelligence assistants, including ChatGPT and other MCP-compatible services.
When a Customer interacts with the AI Connector through an AI Assistant:
The Customer submits a request through the AI Assistant.
The AI Assistant may transmit information necessary to execute the requested functionality to the AI Connector.
BEM Ad Network processes the information required to fulfill the request.
The AI Connector returns the relevant data or results to the AI Assistant.
The AI Assistant may display, summarize, interpret or otherwise process the results.
BEM Ad Network does not control the independent processing activities of third-party AI Assistant providers.
Such providers may process prompts, conversations, responses and other information in accordance with their own terms and privacy policies.
Customers are encouraged to review the privacy policies of their chosen AI Assistant before connecting it to the AI Connector.
The use of the AI Connector does not grant BEM Ad Network unrestricted access to a Customer’s conversations with an AI Assistant.
BEM Ad Network processes information made available to the AI Connector through authorized interactions and integrations.
6. CUSTOMER CONTENT AND AI MODEL TRAINING
Customers retain ownership of the content they submit through the AI Connector.
BEM Ad Network processes Customer Content only to the extent reasonably necessary to provide, operate, secure, support and maintain the AI Connector and related services.
BEM Ad Network does not use identifiable Customer Content to train or fine-tune general-purpose artificial intelligence models unless expressly agreed with the Customer in writing.
BEM Ad Network may use aggregated or anonymized information to improve its products and services, provided such information cannot reasonably identify individuals or Customers or reveal confidential information.
Third-party AI Assistant providers may apply their own data-processing and model-training policies independently of BEM Ad Network.
7. DATA SHARING AND RECIPIENTS
BEM Ad Network may share personal data with authorized recipients where necessary for the purposes described in this Privacy Policy.
These recipients may include:
Authorized BEM Ad Network personnel.
Technical infrastructure and hosting providers.
Authentication and security service providers.
Payment processors, including Stripe.
Professional advisers and service providers subject to appropriate confidentiality obligations.
Competent public authorities where disclosure is required by law.
BEM Ad Network requires service providers processing personal data on its behalf to implement appropriate data-protection and security measures.
BEM Ad Network does not sell personal data collected through the AI Connector.
8. INTERNATIONAL DATA TRANSFERS
BEM Ad Network is established in France and is subject to applicable European data-protection legislation.
Where personal data is transferred outside the European Economic Area, BEM Ad Network implements appropriate safeguards where required by applicable law.
Such safeguards may include:
European Commission adequacy decisions.
Standard Contractual Clauses approved by the European Commission.
Other lawful transfer mechanisms recognized under the GDPR.
Customers should note that third-party AI Assistants may process data in jurisdictions outside the European Economic Area under their own privacy policies and contractual arrangements.
9. DATA RETENTION
BEM Ad Network retains personal data only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods depend on the nature of the information, the purposes of processing, contractual requirements and applicable legal obligations.
In particular:
Account information may be retained for the duration of the Customer relationship and for any additional period required by law.
Billing and transaction records may be retained for applicable accounting and tax compliance periods.
Technical and security logs may be retained for periods necessary to maintain service security, investigate incidents and prevent misuse.
Customer Content may be retained for the period necessary to provide the requested services, subject to applicable contractual arrangements and technical requirements.
At the end of the applicable retention period, personal data is deleted or anonymized, unless further retention is required or permitted by law.
10. DATA SECURITY
BEM Ad Network implements appropriate technical and organizational measures designed to protect personal data against unauthorized access, accidental loss, alteration, disclosure or destruction.
These measures may include:
Access controls and authentication mechanisms.
Restricted access to personal data.
Secure communication protocols.
Monitoring of technical infrastructure.
Security incident detection and response procedures.
Appropriate confidentiality obligations for authorized personnel and service providers.
No information system can guarantee absolute security.
Customers are responsible for protecting their authentication credentials and using compatible AI Assistants in accordance with their applicable security requirements.
11. INDIVIDUAL RIGHTS
Under the GDPR, individuals may have the following rights regarding their personal data:
Right of access: Obtain information about personal data processed by BEM Ad Network.
Right to rectification: Request correction of inaccurate or incomplete personal data.
Right to erasure: Request deletion of personal data where applicable.
Right to restriction: Request restriction of processing in certain circumstances.
Right to data portability: Receive eligible personal data in a structured, commonly used and machine-readable format.
Right to object: Object to certain processing activities, including processing based on legitimate interests.
Right to withdraw consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.
These rights are subject to the conditions and limitations established by applicable law.
Where BEM Ad Network acts as a data processor on behalf of a Customer, requests relating to the relevant personal data may need to be addressed to the Customer acting as data controller.
12. EXERCISING YOUR RIGHTS
Individuals wishing to exercise their data-protection rights or submit a privacy-related request may contact BEM Ad Network using the contact details provided in Section 16.
BEM Ad Network may request additional information where reasonably necessary to verify the identity of the person making the request.
Requests will be handled in accordance with applicable data-protection legislation.
Individuals also have the right to lodge a complaint with a competent supervisory authority.
In France, the relevant supervisory authority is:
Commission Nationale de l’Informatique et des Libertés (CNIL)
13. CHILDREN’S PRIVACY
The AI Connector is intended exclusively for professional use.
It is not designed for or directed at children.
BEM Ad Network does not knowingly collect personal data directly from children through the AI Connector.
Customers must not use the AI Connector to submit personal data relating to minors unless such processing is lawful, necessary and expressly authorized.
14. AUTOMATED DECISION-MAKING
The AI Connector may generate automated recommendations, analyses and advertising planning outputs.
These functionalities are intended to support professional decision-making.
BEM Ad Network does not use the AI Connector to make solely automated decisions about individuals that produce legal effects or similarly significant effects within the meaning of Article 22 of the GDPR.
Customers remain responsible for reviewing and validating recommendations and outputs before making business or advertising decisions.
15. CHANGES TO THIS PRIVACY POLICY
BEM Ad Network may update this Privacy Policy to reflect changes in its services, technologies, legal obligations or data-processing practices.
The updated version will be published on the BEM Ad Network website with a revised “Last updated” date.
Where required by applicable law, BEM Ad Network will provide additional notice or obtain consent before implementing material changes to personal-data processing activities.
16. CONTACT INFORMATION
For questions concerning this Privacy Policy, personal-data processing or the exercise of data-protection rights, please contact:
BEM Ad Network
BEM.BUILDERS SAS
79 rue Marcadet
75018 Paris, France
Website: https://www.bem-ad.network
Privacy contact: contact@bem.builders
This Privacy Policy applies specifically to the BEM Ad Network AI Connector and complements the Terms and Conditions governing its use.