⁌ CASE STUDIES / WEBEDIA - BAGARRE MOVIE ON FORTNITE ⁍
CASE STUDY
CAMPAIGN ON |
⁌ AIM OF THE CAMPAIGN ⁍
Bagarre, Julien Royal’s new movie featuring Nassim Lyes and Ramzy wants to get the Gen Z to the cinema.
Partnering with Webedia and BEM, Bagarre’s poster and main character land in Fortnite.
→ We selected high-traffic games on Fortnite that match with the universe of the movie.
In each game, we integrated a billboard annoucing the movie release date at the cinema, and a special NPC, an adorable dog who follows players everywhere they go.
Format of the campaign on Fortnite
⁍ 2 high-traffic games
⁍ 2 popular creators
⁍ 1 Billboard
⁍ 1 NPC
Special NPC Format
⁍ The NPC awaits for the player in the main lobby
⁍ The NPC starts a short dialogue.
⁍ The NPC can follow the player everywhere.
2 weeks
duration
⁌ PERFORMANCE OF THE CAMPAIGN IN TWO WEEKS ⁍