⁌ CASE STUDIES / WEBEDIA - BAGARRE MOVIE ON FORTNITE ⁍

CASE STUDY

CAMPAIGN ON |

The word 'FORTNITE' in bold white letters on a black background.
A movie poster for the film 'Bagarre' directed by Julien Royal, starring Nassim Lyes. The poster has a black background with large pink and white text, announcing the release date as April 15 at the cinema.

⁌ AIM OF THE CAMPAIGN ⁍

Bagarre, Julien Royal’s new movie featuring Nassim Lyes and Ramzy wants to get the Gen Z to the cinema.
Partnering with Webedia and BEM, Bagarre’s poster and main character land in Fortnite.

→ We selected high-traffic games on Fortnite that match with the universe of the movie.
In each game, we integrated a billboard annoucing the movie release date at the cinema, and a special NPC, an adorable dog who follows players everywhere they go.

A cartoon Shiba Inu dog with a fluffy tail, standing on a snowboard with pink and white text.

Format of the campaign on Fortnite

⁍ 2 high-traffic games

⁍ 2 popular creators

⁍ 1 Billboard

⁍ 1 NPC

In a virtual gaming environment, a character with blonde hair, wearing a striped shirt and beige pants, stands in front of a brick wall with a large black poster advertising a film titled "Bagarre" with bright pink text. A dog on a skateboard is nearby, a bench, weights, and a door are also visible, with digital interface icons on the screen.
A video game scene showing a multiplayer lobby or gameplay area with various characters, including a character with a skull backpack, a dog figure, and multiple players holding weapons. The game interface displays health bars, weapon icons, and game information on the screen.
Video game scene featuring a character on a rooftop aiming at opponents, with trees, rooftops, and a blue sky background.

Special NPC Format

⁍ The NPC awaits for the player in the main lobby

⁍ The NPC starts a short dialogue.

⁍ The NPC can follow the player everywhere.

⁌ PERFORMANCE OF THE CAMPAIGN IN TWO WEEKS ⁍

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304 780

impressions reached via the Billboard
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101 888

Interactions with the special NPC
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20 min

spent on average by player on each game
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