Smart TV displaying Samsung Galaxy S26 Ultra Galaxy AI advertisement with a close-up of the phone's camera array and a small purple device connected to the bottom of the TV.

⁌ CASE STUDIES / SAMSUNG GALAXY S26 | S26+ ⁍

CASE STUDY

CAMPAIGN ON |

The word 'FORTNITE' in large, bold, white text with a slight tilt, on a black background.
Large Samsung advertisement for the Galaxy S26 Ultra smartphone, featuring a close-up image of the phone's camera array. There is a purple device with two hinges in front of the display.

⁌ AIM OF THE CAMPAIGN ⁍

Samsung wants to promote its new smartphone among the 18-25 years old in Slovakia and Czech Republic.

→ We selected high-traffic maps on Fortnite with significant audiences in these two countries.

→ We integrated Billboards displaying 2 to 3 different visuals in strategic locations into each of the selected maps, enabling the client to identify which visual attracted the most attention.

Samsung Galaxy S26 Ultra smartphone display with an advertisement in Slovak language. The phone features a purple display on the front and a purple back with multiple camera lenses. In front of the screen, there is a purple device.
Screenshot from a video game showing a character running in front of a store display with a Samsung phone advertisement and a colorful vending machine or loot box with various icons. The game is in French and appears to be a first-person shooter or action game.
Screenshot from a video game showing a character jumping off a building. The cityscape includes large billboards, buildings, and mountains in the background under a partly cloudy sky. The game interface displays various options, stats, and a mini-map.
Screenshot from a video game showing a character aiming a rifle near a Samsung advertisement for Galaxy S26 Ultra, Galaxy A, and Galaxy Pro smartphones, with several icons and game interface elements on the screen.
A screen capture from a video game showing a character jumping in a cityscape with tall buildings, boats, and construction cranes. A large Samsung Galaxy S26 Ultra advertisement is displayed in the sky, and there are various game icons and stats visible on the screen.
In-game scene from a first-person shooter video game set in a store or warehouse with shelves of weapons and supplies. The player's character is aiming a weapon, with sandbags in the foreground, and the environment features bright-colored boxes and signage, including a sign that reads `WEAPONS X SHOP`. The interface displays objectives, a mini-map, and various game stats.

⁌ PERFORMANCE OF THE CAMPAIGN ⁍

—

2.8M

impressions
—

—

46

minutes spent on average per player on each selected map
—

—

350%

of the targeted KPI has been achieved.
—

—

1.76M

estimated unique players reached
—

BOOK AN INTRODUCTION CALL