⁌ CASE STUDIES / PEUGEOT - MAP AMPLIFICATION ON FORTNITE ⁍

A digital billboard featuring a person rappelling down the side of a building in a cityscape at sunset, with a lion logo and the text "Horizon City" on the display.

CASE STUDY

CAMPAIGN ON |

Bold, stylized white text spelling 'FORTNITE' on a black background.
A person in athletic clothing performing a parkour move on a ledge in front of a large neon lion logo and a cityscape during sunset.

⁌ AIM OF THE CAMPAIGN ⁍

Peugeot wants to promote its Fortnite map, Peugeot Polygon City, to a wider audience.

→ We selected 4 high-traffic car-themed experiences on Fortnite from 4 different popular creators.
We integrated 1 Portal into each experience that teleport players to Peugeot Polygon City.

Digital billboard featuring a cityscape with a building, a neon lion logo, and a person in sporty clothes performing parkour.

Format of the campaign on Fortnite

⁍ 4 high-traffic games

⁍ 4 popular creators

⁍ 1 Portal to Peugeot Polycon City in each game

Line graph showing the number of players over time with labeled points for launch, activation, portal campaign, and approximate dates from November to April.

⁌ PERFORMANCE OF THE CAMPAIGN ⁍

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1.1M

players saw the Portal
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42 min

spent on average by player on each map
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133%

of the client’s target achieved within 2 weeks
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