⁌ CASE STUDIES / PANINI - FOOTBALL COLLECTION ON ROBLOX ⁍

A futuristic digital display screen showing the cover of a Panini football sticker album for Ligue 1 for the 2025-2026 season.

CASE STUDY

CAMPAIGN ON |

The text 'RE B LOX' in large white letters on a black background, with the text arranged in a stylized, irregular manner.
Display of official Ligue 1 2025-2026 football sticker collection by Panini, featuring player cards, a poster, and packaging boxes, with logos of UNFP and McDonald's.

⁌ AIM OF THE CAMPAIGN ⁍

Panini, the company that produces collectible stickers and cards, wants to promote among French young generations its new collection featuring FFF French football teams.

→ We selected 6 popular football-themed and sports games on Roblox with a large French audience.
We integrated 1 Billboard into each game that displays a 20-sec video Ad presenting the new card collection.
The video Billboards were placed in strategic zones and the video started automatically when players approached.

A digital screen displaying a cover of Panini sticker collection for the 2025-2026 football season. The cover features photos of various football players and the Panini logo in the top right corner.

⁌ PERFORMANCE OF THE CAMPAIGN ⁍

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1.5M

of French players reached
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180K

French players watched 100% of the 20-sec video
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583K

French players watched at least 3 seconds of the video
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9 min

spent on average by player on each experience
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146%

of the client’s target achieved
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