⁌ CASE STUDIES / ORANGE SAFE ZONE ON ROBLOX ⁍

CASE STUDY

CAMPAIGN ON |

⁌ AIM OF THE CAMPAIGN ⁍

→ We integrated a new version of the Orange Safe Zone into a high-traffic map on Roblox with a large female audience, as women are more frequently affected by cyberbullying.

→ The Orange Safe Zone includes: an NPC, an infobooth, a quiz and associated rewards.

→ We partnered with an influencer to share a role-play video to raise awareness of cyberbullying, as well as the information and protection provided by Orange Safe Zone.

Orange wants to inform and protect young female players against cyberbullying
on Roblox.

A roleplay video
on TikTok & YouTube in collaboration with Maeva Games Videos (1,1M Followers)

Results within 30 days ↓

+100K
views

+2.2K
likes

+200
comments

Case Study on Fortnite and Roblox →

⁌ PERFORMANCE OF THE CAMPAIGN IN 2 MONTHS ⁍

—

+358K

players visited the Orange Safe Zone
—

—

98%

of the unique players entering the Safe Zone played the quiz.
—

—

+111K

of the players claimed the rewards.
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