⁌ CASE STUDIES / #MODDER5 - RENAULT5 ⁍

CASE STUDY

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Logo for the video game 'The Sandbox' in bold white text with black background and small gray diamond shapes.
A digital illustration of a smiling robot with a dark background, featuring a blue face and yellow accents.

⁌ AIM OF THE CAMPAIGN ⁍

Renault wants to reach a large and international young audience of car lovers to promote its iconic model, Renault 5, going fully electric.

We created a branded experience on The Sandbox, a platform for hard gamers popular in Asia and Brazil, while campaigns for Renault were also run on other platforms (Roblox, Fortnite...).

ONE high-traffic experience on The Sandbox

Colorful virtual garage or racing game environment with neon lights, checkered floor, and signs indicating 'READY' and 'RACE'
A yellow and black pixelated style toy car with black roof and red base, viewed from the rear side, against a gradient pastel-colored background.

TEN high-traffic experiences include an Ad portal redirecting towards the branded experience

Four colorful pixelated cars—white, black, yellow, green, and blue—are arranged in a row on a reflective surface, with a vibrant pink and purple background featuring a glowing neon arch and a stylized white number 5 in the sky.

ONE
month
duration

A purple and gray stopwatch with an orange diamond shape in the center.
A digital pixel art-style scene with a yellow blocky Renault car on a colorful, stylized city street with yellow containers, neon signs, and a large vertical sign that reads 'RENAULT'.
Pixel art style image of yellow cars displayed at an outdoor exhibition during sunset, with colorful banners and digital signs, including a smiling purple shield emblem.

⁌ PERFORMANCE OF THE CAMPAIGN‍ ‍⁍

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15

min spent on average by player on the experience
—

—

5K

players on
The Sandbox
—

—

+400K

engagement on
social media
—

—

7

platforms used
—

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