⁌ CASE STUDIES / MCDONALD’S - GRIMACE IN FORTNITE ⁍

A purple advertisement for Grimace Shake featuring a large close-up image of Grimace, a purple character with big eyes and eyebrows, and a glass of purple milkshake with a yellow straw, displayed on a screen mounted on a purple and black stand.

CASE STUDY

CAMPAIGN ON |

Large white text spelling 'FORTNITE' on a black background.
Purple box labeled Grimme Shake with a friendly purple plush puppet with large eyes and a red tongue, and a purple printed glass in front.

⁌ AIM OF THE CAMPAIGN ⁍

McDonald’s France wants to amplify its brand love and promote the comeback of Grimace, one of its iconic mascot.

→ We integrated the animated PNJ + billboards of Grimace in 10 high-traffic experiences on Fortnite. 
Among the experiences featuring Grimace, 4 belong to TOP 10 French creators Unchained, an influencer with 6.11M followers.

Grimace - BEM Ad Network

Partnership with Goodnite

⁍ Highlight the 10 maps featuring Grimace
⁍ Foster a competition to find and dance with Grimace
⁍ Broadcast the trailer of Grimace’s integration into Fortnite

Format of the campaign

⁍ 10 high-traffic experiences on Fortnite
⁍ 1 Billboard + NPC per experience

4 weeks
duration

A close-up of a purple stopwatch with an orange diamond-shaped arrow on the face, set against a black background.
McDonald's Grimace in Fortnite
McDonald's Grimace in Fortnite

⁌ PERFORMANCE OF THE CAMPAIGN. ⁍

—

1M

of players reached within 9 days of campaign
—

—

2.6M

of players reached by the end of the campaign
—

—

30 min

spent on average by player on each of the 10 experiences
—

—

+110K

reach on Goodnite’s social media +100K impressions on the website
—

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