⁌ BRAND INTEGRATIONS / FOOTNITE X LIGUE 1 MCDONALD’S ⁍

CASE STUDY

CAMPAIGN ON |

⁌ AIM OF THE CAMPAIGN ⁍

McDonald’s France wants to strengthen its presence in the gaming and digital worlds, to better connect with new generations.

→ We selected high-traffic experiences on Fortnite, as the platform has become a gaming reference among new generations.

1 high-traffic experience on Fortnite fully branded thanks to Ad formats:

⁍ Character placement: branded avatar
⁍ 3D Assets all along the experience
⁍ 3D Assets concentrated in one zone to create a branded level
⁍ 20* Ad Billboards
⁍ 10 high-traffic experiences include an Ad portal redirecting

10 high-traffic experiences include a portal redirecting towards the personalised experience

3 months
duration

3 livestreams by KOL Kevko, Wazz and Unchained / 1 YouTube video by KOL Unchained

⁌ PERFORMANCE OF THE CAMPAIGN [IN PROGRESS] ⁍

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118K

players interacted with the branded 3D assets
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94K

players experienced the branded level
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20

min spent on average by player on the experience
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48K

players used the 10 Portals
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