⁌ CASE STUDIES / BIGFLO & FLO - KAЯMA NEW ALBUM ON FORTNITE ⁍

CASE STUDY

CAMPAIGN ON |

Bold white text spelling 'FORTNITE' on a black background.
Digital display advertising a new album release by KARMA, available March 13, with music by BIGFLO & OLI, and a prompt to listen on Spotify.

⁌ AIM OF THE CAMPAIGN ⁍

To reach the GenZ was one of Universal Music’s goals. Bigflo & Oli announces new album KAЯMA in Fortnite.

→ We selected 5 popular Fortnite games across 5 categories: Music, Lifestyle, Fun, Fashion, and Racing.
In each game, we integrated a billboard, a radio box featuring a 15-second audio message, and custom Bigflo & Oli skins to announce their album release date and where to listen to it.
The assets were strategically placed to maximise reach and engagement with the key messages.

BEM Ad Network - Radio Box - Bigflo & Oli - Karma New Album

Format of the campaign on Fortnite

⁍ 5 high-traffic games

⁍ 4 popular creators

⁍ 1 Billboard displaying a straightforward message

Virtual image from a video game showing an outdoor scene with mountains, a large sign advertising a new album by Bigflo & Oli called 'Karma' available on March 13, a purple gaming console, and two avatars sitting on a bench, with a third avatar standing in the foreground.
Promotional graphic for Bigflo & Oli's new album, featuring a cartoon image of a man with a beard wearing a beige jacket, black pants, and a black cap with "Karma" on it. The background is purple with white text indicating the album release date of March 13 and available on Spotify.
Virtual game scene with two characters sitting on a bench, one standing, promotional banners for music and album release, and gaming equipment on grass in a colorful outdoor setting.

Massive impact on Social Media

⁍ Over 95K likes

⁍ Over 15K shared in private message

⁍ A lot of positive comments

View the post on Instagram

Virtual scene of a video game featuring two characters sitting on a white bench with a large advertisement board behind them. The board promotes the upcoming album 'KARMA' by BIGFLO & OLI, available on Spotify and other platforms. Nearby, a character wearing a red shirt with black graphics and green shorts faces away from the camera, while another character in a gray shirt and blue jeans is sitting on the bench. The game interface displays a health bar, coins, and inventory options, with a red carpet and colorful decorations including blue phone booths and abstract sculptures.

Audio Ad Format

⁍ 1 Radio Box with a 15-second audio message recorded by the artists

⁍ 2 NPCs developed for the game and the video trailer

Digital scene showing a promotional poster for KARMÀ's new album, with two virtual characters sitting on a bench in a futuristic room with dark walls and grid-patterned floor. The scene features lighting fixtures, digital screens, and a kiosk, all with a cyberpunk style.
Two animated characters sitting on a white bench against a purple background, with promotional text for Bigflo & Oli's new album created in Fortnite, available from March 13.
A digital screenshot from a video game showing two male avatars sitting on a bench in front of a colorful building with a sign promoting a new album by Bigflo & Oli available on Spotify on March 13. There is a third avatar standing in front of them, wearing a bright green graffiti-style shirt, and another avatar is partially visible on the right side.

2 weeks
duration

A stylized digital illustration of a stopwatch with purple and gray colors, featuring an orange diamond-shaped arrow in the center, set against a black background.

⁌ PERFORMANCE OF THE CAMPAIGN IN TWO WEEKS ⁍

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466.6K

impressions reached via the Billboard
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94.5K

Interactions with Bigflo & Oli skins in Fortnite
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39.2K

Interactions with the Radio Box - 15-second audio
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30 min

spent on average by player on each game
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+120K

engagement on Instagram
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