⁌ CASE STUDIES / BIGFLO & FLO - KAЯMA NEW ALBUM ON FORTNITE ⁍
CASE STUDY
CAMPAIGN ON |
⁌ AIM OF THE CAMPAIGN ⁍
To reach the GenZ was one of Universal Music’s goals. Bigflo & Oli announces new album KAЯMA in Fortnite.
→ We selected 5 popular Fortnite games across 5 categories: Music, Lifestyle, Fun, Fashion, and Racing.
In each game, we integrated a billboard, a radio box featuring a 15-second audio message, and custom Bigflo & Oli skins to announce their album release date and where to listen to it.
The assets were strategically placed to maximise reach and engagement with the key messages.
Format of the campaign on Fortnite
⁍ 5 high-traffic games
⁍ 4 popular creators
⁍ 1 Billboard displaying a straightforward message
Massive impact on Social Media
⁍ Over 95K likes
⁍ Over 15K shared in private message
⁍ A lot of positive comments
Audio Ad Format
⁍ 1 Radio Box with a 15-second audio message recorded by the artists
⁍ 2 NPCs developed for the game and the video trailer
2 weeks
duration
⁌ PERFORMANCE OF THE CAMPAIGN IN TWO WEEKS ⁍