⁌ CASE STUDIES / WEBEDIA - BACKROOMS MOVIE ON FORTNITE ⁍
CASE STUDY
CAMPAIGN ON |
⁌ AIM OF THE CAMPAIGN ⁍
Promote the most anticipated horror movie directly inside Fortnite's biggest Backrooms games.
→ To support the theatrical release of Backrooms, Webedia partnered with BEM Ad Network to activate an immersive in-game advertising campaign inside Fortnite. By leveraging the popularity of the Backrooms universe on Fortnite, the campaign naturally connected with an audience already engaged with the movie's theme, creating a highly contextual brand experience.
The Challenge
Reaching Gen Z audiences through traditional digital advertising is becoming increasingly difficult. Webedia wanted to build awareness for the release of Backrooms by engaging players where they already spend their time: inside Fortnite Creative games.
The objective was to maximize visibility while preserving an immersive gameplay experience.
Our Solution
BEM Ad Network selected two of the most popular Backrooms-inspired Fortnite games and deployed native in-game billboards promoting the movie.
The campaign was integrated directly into the game environment, ensuring high visibility without disrupting player immersion.
The activation ran over ten days, supporting the movie launch with a contextual and scalable media placement.
Campaign Highlights
Brand Awareness campaign
Native Billboard Integration
Fortnite Creative
2 Premium Backrooms Games
10-Day Activation
⁌ PERFORMANCE OF THE CAMPAIGN IN 10 DAYS ⁍
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960,028
impressions delivered
192% of the initial KPI achieved.
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578,200
Unique Players Reached
The campaign generated massive reach across Fortnite's horror community while maintaining strong exposure quality.
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1.66
Average Frequency
Players were exposed to the campaign an average of 1.66 times, an ideal frequency for maximizing memorability without creating overexposure.