⁌ CASE STUDIES / ORANGE - WALL OF CHANGE ⁍
CASE STUDY
CAMPAIGN ON |
⁌ AIM OF THE CAMPAIGN ⁍
Wall of Change has not said its last word against cyberbullying.
→ Orange is targeting cyberbullying. As part of its preventing actions grouped together under the #For Good Connections initiative, we rolled out a 3-stage campaign with Publicis to denounce sexism in the gaming world:
GTA RP
We targeted a popular GTA server and a role-playing mode much appreciated by gamers and influencers. With the Women in Games association, we displayed in the server collages with strong messages and the number to call in France: 3018.
Livestreams
Key Opinion Leaders engage their communities in the fight against sexism. First, streamers Rises and Aenot played live on GTA and discovered the collages. Then Loupiote, Niemesia, Rises, Spicy Honey, Trixy and Women in Games debated sexism live on Twitch.
Debate at VivaTech
Caroline Guillaumin, Communication Director of Orange, joins streamer Loupiote, Valentin Richardot, editor-en-chief of J'ai un pote dans la comm, and Anna Bresson, Secretary General of Women in Games, to lead a debate on sexism at VivaTech, an event that attracted 150,000 visitors in 2023. (source: Docaposte)
Video Case Study →
⁌ PERFORMANCE OF THE CAMPAIGN ⁍
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17,600
internet users watch the live debate on sexism between 6 influencers
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20+
KOL including Skyyart, LyeGaia, Oraxe and FuuRy share the Wall of Change video on social media
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82,000
followers of influencer Loupiote are made aware of sexism
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