⁌ CASE STUDIES / ORANGE SAFE ZONE ⁍

CASE STUDY

CAMPAIGN ON |

Bold, stylized text spelling 'FORTNITE' in black and white.
A cartoon robot with a square head, digital laughing face, and raised hand waving.

⁌ AIM OF THE CAMPAIGN ⁍

→ We integrated into 25 high-traffic experiences created by a popular French mapper on Fortnite, an area named the Orange Safe Zone, comprising: an NPC, a multilingual quiz, a surveyboard, and an asset that displays info and tips to protect from cyberbullying.
→ We created a collection of 30 phone assets that deliver an awareness-raising audio message. These phones are free, open-source and available to any mapper willinto make their experience safer.

Orange wants to reinforce its fight against cyberbullying
on Fortnite.

A pink heart-shaped Hello Kitty flip phone with orange buttons, open to reveal the keypad and a small screen with a smiley face.

25 High-traffic experiences on Fortnite

Stacked digital game posters including Squid Game Escape Room, and Candyland Boss Parkour, with colorful, cartoonish characters and themes.

1 Multilingual Quiz per experience

3D illustration of a multi-level obstacle course with orange, white, and brown elements, including platforms, ramps, and barriers, designed for team-building activities.

1 NPC per experience

A robot with a square head and digital eyes is waving and smiling, with a white body and orange stripes.

1 Information Asset per experience and per language

A digital display inside a house-shaped booth with the word 'France' at the top. The display features information about calling a specific phone number, 3018, with details about availability and instructions in French.

1 Surveyboard
per experience

A digital display billboard in purple promoting an anti-cyber harassment campaign, with additional signs on either side in purple with white and orange text, and a fence structure surrounding the displays.

12 months duration

A stylized stopwatch with a purple and gray color scheme, showing the time at 12 o'clock, with a background featuring a purple and black gradient.

30 Safe Phone assets

available in open-source

A robotic device with an orange satellite dish on top, a large glowing blue spherical core in a clear case, and blue LED accents on the corners, set inside an orange and gray cube
A pink, heart-shaped toy with a small digital screen and buttons, resembling a flip phone, designed as a cute, playful object.
A robot with orange and gray parts, featuring a keypad and a handle, surrounded by green tropical leaves.
A tall, orange and gray public phone booth with a speaker at the top, a small display screen, a numerical keypad, and colored buttons for call functions.
A vintage-style red payphone with a rotary dial and a sign above it that says "Safe Zone."

⁌ PERFORMANCE OF THE CAMPAIGN ⁍

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2M

players visited the Orange Safe Zone in 2025
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1.5M

players took the Orange Safe Zone Quiz
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80%

of the players responded via the surveyboard that the Orange Safe Zone is useful and should be integrated into all video games.
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