⁌ CASE STUDIES / JURASSIC WORLD - TIME-OUT IN THE SANDBOX ⁍

CASE STUDY

CAMPAIGN ON |

Logo of 'The SandBox' in bold white letters with small gray diamond shapes surrounding the text.

⁌ AIM OF THE CAMPAIGN ⁍

Jurassic World: Rebirth logo with a silhouette of a T-Rex against a sunset background.

Jurassic World wants to promote its IP among young generations for the release of its new film, Jurassic World Rebirth.

Pixelated T-Rex dinosaur figure with orange, brown, and gray colors

→ We created on The Sandbox a series of four custom experiences in The Sandbox: timed parkours set in the jungle, where players race to find the legendary Dino Egg. We integrated assets + NPC of dinosaurs from Jurassic World.
The four experiences were part of Alpha Season 5, a major event held by The Sandbox that engages thousands of players.

Promotional artwork for 'Jurassic World Evolution,' featuring dinosaurs like a T-Rex and another smaller dinosaur in a futuristic park setting with greenery and ancient ruins, celebrating Alpha Season 5.

Partnership with The Sandbox

⁍ 4 experiences part of the Alpha Season 5.
⁍ 4 experiences featured on The Sandbox’s portal and social media.
⁍ Additional quests integrated into the 4th experience as part of a rewarded game competition held by The Sandbox.

Format of the campaign

⁍ 4 customised experiences on The Sandbox
⁍ NPC + Asset placement

6 weeks
duration

A stylized stopwatch with a purple outer casing, an orange diamond-shaped needle, and a gray face, against a black background.

⁌ PERFORMANCE OF THE CAMPAIGN ⁍

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16K

players on the first experience within 2 days of campaign
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134K

players on the four experiences by the end of the campaign
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3 min

spent on average by player on each of the 4 experiences
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