⁌ CASE STUDIES / DAISUKI INSTANT NOODLES ⁍
CASE STUDY
CAMPAIGN ON |
⁌ AIM OF THE CAMPAIGN ⁍
Daisuki wants to promote its brand among young French players.
→ We created a game on Fortnite together with the brand, its agency and a famous French creator from our network.
→ We created a dynamic experience that matches the brand’s identity with Fortnite’s codes and trends.
→ We seamlessly integrated the brand’s elements into the gameplay and artistic direction.
→ We partnered with French KOLs to promote the map beyond Fortnite players.
Influencers →
+2.4 M views
+1.9 M views
+1.7 M views
The campaign launched in Fortnite is repurposed into TV commercials and video content tailored for digital and traditional media. →
4.4M
YouTube views
10M+
estimated TV impressions
100%
produced in Fortnite
⁌ PERFORMANCE OF THE CAMPAIGN ⁍
—
585,100
minutes of gameplay, equivalent to 406 days of exposure to the Daisuki brand.
—
—
+10,9M
views generated by content from the game.
—
—
24:50
average time spent by player, nearly 3× the average engagement time of 11 minutes on UGC gaming platforms.
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